Factors Influencing the Digital Transformation of Universities in Thailand

Rapid advances in digital technology have brought about changes the administration and operations of all kinds organizations. Those that are able to efficiently transform themselves into organizations a short time high capacity for self-adjustment new socio-economic situation achieve competitive advantages. Many universities Thailand committed strategy transformation This research was conducted study factors behind success Thai universities, using quantitative method. The data were collected questionnaire administered 495 administrators from 6 whom 303 high-level administrators, 174 middle-level 18 low-level administrators. Statistical analyses confirmatory factor analysis performed on obtained. results revealed influence context universities: 1) culture, 2) strategies, 3) management process, 4) organization leaders, 5) technologies, 6) staff. useful academics organizations’ or authorities set clearer directions propel their towards success.